Howdy! Please read to understand how the business functions!
In an effort to be as transparent as possible, let me lay down the butter for your toast.
Here is how we release items.
PHASE RELEASE SCHEDULE
PHASE 1 - IDEAS
Scott, "Let's make a sweat set!"
Ginger, "Dawg... why?"
2 weeks later
Scott, "Never mind let's make a shirt instead"
Ginger, "(╯°□°）╯︵ ┻━┻"
PHASE 2 - SAMPLES
I order samples for Scott to approve/disapprove
PHASE 3 - APPROVAL
Once we reach this point, we start with a small bulk production run for promo material.
-Pictures you see on the website: Lifestyle pics, mockups, etc.
PHASE 4 - RELEASE
Now you folks get to buy some smexy apparel!
FIRST COME FIRST SERVE
The people who order first pull from the excess sample stock
Then you fall into Phase 5 and later Phase 6.
PHASE 5 - BULK ORDERS
After a variable amount of days, I buy the bulk amount to cover current orders + 10%
After some more days, I buy more to cover continuing orders + 10%
PHASE 6 - END
After the drop comes to an end, I tally up the remaining orders and buy the final batch.
People at this point are already pissed their item has not arrived yet. I get it, it sucks!
We function this way for good reason. Covid put a massive strain on us to come up with a business model that doesn't obliterate all profits and put us on a collision course with the sun. So items are made to order!
Bottom-line: Order first to get your items sooner. Each Phase lasts 1-2+ weeks depending on the season and factors outside of my control.